January 24, 2000 08:34 AM

Bob Davis: A multibrand model dominates traditional media. Look at the leaders. Disney operates maybe 30 brands. Time Warner operates probably 60 brands. All of the leading media companies operate a number of products. Why? Because [you] can take individual interest types, segment them -- either demographically or by interest -- and package that and sell it to an advertiser.

Next Entry: We'll Use it Too (01.25.2000)
Previous Entry: Salon: The Yahoo technology talk (01.24.2000)