From Jim Gilliam's blog archives
Guerilla art tactics

August 18, 2004 9:07 AM

John Harris writes about the latest guerilla art tactics in the Observer. Outfoxed and Uncovered are mentioned:


The field of documentary-making has recently seen the rise of guerrilla distribution. While Michael Moore stagily bemoans attempted censorship by the studio system, some of his peers have proved that a lower-key approach can be successful. Robert Greenwald, the LA-based film-maker who has recently shone a penetrating light on the US Republican establishment, has launched his last two films via a strategy based on DVDs, the internet, and America's left-leaning activists. With both Uncovered: The Whole Truth About The Iraq War and Outfoxed: Rupert Murdoch's War On Journalism, word of imminent release went out via a handful of websites, and de facto premieres were organised in the form of local house parties. The strategy works: so far, Uncovered has sold over 120,000 copies.

Got a film you've been trying to get into festivals? Well, if it doesn't suck, then screw 'em. Set up a website, burn some dvd's, email your core audience, and sell it! Sure, you won't quality for Oscar contention, but all that indie cred makes you feel more superior than any gold statue ever could.

More from the archive in Movies, Outfoxed, Uncovered.

Guerilla art tactics (08.18.2004)

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Read the 1 comments.

Anonymous:

i wanna see more pictures of the art instead of this dumb information that i really dont care about thank u for ur time i hope u read this message u old peace of shit!!!

Fri Oct 13 2006 2:48 PM


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