From Jim Gilliam's blog archivesBlue Truth vs. Red Truth
September 19, 2004 3:21 PM
Time's cover story this week, "Blue Truth, Red Truth", is a high-level deconstruction of the presidential campaigns and the media so far:
Time highlights the difference in the two campaigns' use of the internet. Kerry using it in a very simple way, mostly to raise money, while the Bush team is far more sophisticated, using blogs to drive messaging. An anonymous Kerry advisor: "I don't think this campaign really understands the new technology. Yes, they raised money with it, but they don't see it as an organizational tool." Turns out all the smart Democrats were running the Dean campaign. (well not so smart.. he did lose)
Amazingly, Time highlights documentaries like Unprecedented, Uncovered, and Outfoxed -- all mentioned as "potent weapons" for Blue Truth -- as the primary Democratic innovation this election. Richard Viguerie, the "godfather" of direct mail: "I had two meetings on that very issue this week. I feel conservatives do a lot of things well, but movies are not on that list."
Blue Truth vs. Red Truth (09.19.2004)
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