November 1, 2005 11:37 AM

Roughly 6 weeks after we announced the movie in June, Wal-Mart hired Edelman PR to set up a campaign-style war room, and hired Ronald Regan's image guru, and one of Clinton's media consultants to lead the effort.

Yeah, they are that scared.

More details on the front page of today's NY Times.

UPDATE: Seth Godin blogs "do you work for the highest bidder?" Lots of blog chatter on this story.

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Dave E.: NEW

Talk of the Nation is doing a segment on Wal-Mart as I type this. Sounds like someone is trying like the dickens to recondition their image. I wonder what for...

Tue Nov 1 2005 3:19 PM