From Jim Gilliam's blog archivesInsert ironic Garth Brooks song title here
December 1, 2005 12:02 PM
The very first day Garth Brooks' exclusive-to-Wal-Mart "limited edition" 6-CD box set for $25 went on sale, it sold half a million copies.
That's $12.5 million dollars. I have a hunch this "limited edition" just got a second printing.
UPDATE: Hours later, and I'm still reeling from the enormity of this. I think Garth Brooks (and the marketing god at Wal-Mart who came up with this scheme) are largely responsible for Wal-Mart's strong Black Friday numbers.
10 million people shopped at Wal-Mart that day.. Half a million of them walked away with 6 Garth Brooks CDs for $25.
More from the archive in Wal-Mart.
Insert ironic Garth Brooks song title here (12.01.2005)
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Mon Dec 5 2005 4:28 PM
Tue Dec 6 2005 12:11 PM