July 18, 2006 12:46 PM
ITunes will offer downloadable movie rentals (the files will only play for a short time) at the insistence of Hollywood.
"The subscription business makes sense for everybody. We'll all make money." -Insider
Apparently, "everybody" doesn't include the actual person buying the DVDs.
I'm glad though, their strategic blunder is a great opportunity for the brave and new.
Hollywood is clueless (07.18.2006)
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Dave E.:
Strategic blunder is right.
More evidence that the monolithic production and distribution bureaucracy continues its struggle to maintain relevance in an age where technology empowers the individual.
The MPAA and RIAA are both clueless, and the last thing they're interested in is the actual end-consumer. The phrase "irrelevant middle men with too much market influence" comes to mind.
Tue Jul 18 2006 2:17 PM
Mike of the Great White North:
I wonder if anyone has broken DRM yet? Doesn't any form of DRM go against the Fair Use principle?
http://en.wikipedia.org/wiki/Fair_use
Tue Jul 18 2006 3:40 PM
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