From Jim Gilliam's blog archives
Patenting the Banner Ad

December 24, 1999 11:31 AM

LNN: Meet Kevin Rivette, a former Silicon Valley lawyer. Forbes calls him the "Michael Milken of intellectual property." Rivette estimates that Wired lost at least $20 million a year by not seeking a patent on banner advertising.

More from the archive in Advertising, Business, Dotcom.

Patenting the Banner Ad (12.24.1999)

Next Entry: David Bunnell: The Holy Grail (12.24.1999)
Previous Entry: NY Times: "They need us, (12.24.1999)

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