From Jim Gilliam's blog archives
Multiple Brands

January 24, 2000 8:34 AM

Bob Davis: A multibrand model dominates traditional media. Look at the leaders. Disney operates maybe 30 brands. Time Warner operates probably 60 brands. All of the leading media companies operate a number of products. Why? Because [you] can take individual interest types, segment them -- either demographically or by interest -- and package that and sell it to an advertiser.

More from the archive in Advertising, Business, Dotcom, Media.

Multiple Brands (01.24.2000)

Next Entry: We'll Use it Too (01.25.2000)
Previous Entry: Salon: The Yahoo technology talk (01.24.2000)

Jim Gilliam
Jim Gilliam


Add to My Yahoo!

Last week's soundtrack:

jgilliam's Weekly Artists Chart