From Jim Gilliam's blog archives
Salon: The essential thesis of

February 1, 2000 10:25 PM

The essential thesis of "The Cluetrain Manifesto" is that the Internet has turned the tables on the forces of mass industrialization. No longer is the cycle of production and consumption a corporate monologue; ubiquitous networking has enabled under-served masses and powerless workers to organize, energize, assert their own voices and thereby push back on their corporate oppressors.

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Jim Gilliam
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