From Jim Gilliam's blog archives
J. William Gurley: The quest

July 10, 2000 8:11 AM

J. William Gurley: The quest for "awareness" is fast losing support in Internet land. As Intuit founder Scott Cook eloquently put it at a recent conference, "Great brands are earned, not bought." Customer experience is where brand is built, not in the marketing budget.

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J. William Gurley: The quest (07.10.2000)

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