From Jim Gilliam's blog archives
Rob MacDonald, EMAP USA VP,

August 7, 2001 1:08 PM

Rob MacDonald, EMAP USA VP, on ad rates: "If you try to put magazines together with television, you're talking about a rifle shot versus a blunderbuss shotgun approach. The highly targeted nature of magazines offers something special versus television. You can't put them on the same playing field."

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Rob MacDonald, EMAP USA VP, (08.07.2001)

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