From Jim Gilliam's blog archives
Upscale, Vaguely European Ambience

March 24, 2002 4:23 PM

David Shields talks with Howard Schultz, Starbucks Chairman.

"We want upscale, vaguely European ambience in which contemporary culture has been decontextualized, wrapped in a blanket of the dim past, made cozy, comfy, secure, palatable and attractive to the business class."

This is only nauseating because it's so damn true.

More from the archive in Business.

Upscale, Vaguely European Ambience (03.24.2002)

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