From Jim Gilliam's blog archives
efficiency up the chain

May 16, 2006 12:30 PM

i love that a woman from walmart is driving this ad auction platform initiative. the upfront is a hugely ineffcient system that must make the walmart brass cringe. plus ad execs *should* make 32 cents an hour, right?

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efficiency up the chain (05.16.2006)

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Read the 1 comments.

Marina loves pictures:

The ad auction is a very clever idea.
I suppose the advertisers seek for more transparacy of the market.
This might be a positive change for quality channels and publishers.

Wed May 17 2006 1:30 PM

Jim Gilliam
Jim Gilliam


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