From Jim Gilliam's blog archives
efficiency up the chain
May 16, 2006 12:30 PM
i love that a woman from walmart is driving this ad auction platform initiative. the upfront is a hugely ineffcient system that must make the walmart brass cringe. plus ad execs *should* make 32 cents an hour, right?
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Read the 1 comments.
The ad auction is a very clever idea.
I suppose the advertisers seek for more transparacy of the market.
This might be a positive change for quality channels and publishers.
Wed May 17 2006 1:30 PM
Jim Gilliam
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